YouTube to lure producers from TikTok.
TikTok introduced the trend of short vertical videos, which has since become one of the most popular ways to watch videos online. There is little doubt that the big tech companies have been concerned about TikTok’s popularity.YouTube to lure producers from TikTok.
While Instagram is working hard and testing out new features to keep up with and surpass TikTok, Google-owned YouTube has a new trick in its sleeve: monetization. And as everyone will agree, one of the most crucial components of these video platforms are the creators.
The Creators Fund for Shorts was a program that YouTube launched in the past, although there was no ad income sharing. But Shorts is now getting advertisements.
Shorts will now feature adverts from YouTube.
Yes, advertisements. Well, YouTube’s dominance has mostly been attributed to its advertisements. Early in the upcoming year, Shorts will join the YouTube Partner Program, as was previously reported by The New York Times. Creators can therefore enroll in the program, monetize their Shorts, and receive a cut of the advertising money, however there are some requirements to meet.
So what are the eligibility criteria? The developers require a minimum of 1,000 members and 4,000 viewing hours annually. Or, if their Shorts videos have receive 10 million views in the past 90 days, creators can also be consider for the program.
For creators who couldn’t meet the requirements for the Partners Program, YouTube is making it simpler for them to generate money. In the future, creators will be able to sell products, give paid channel memberships, and accept tips with “Super Thanks.” There is no information on whether there would be a minimum need to activate these alternatives, though.
TikTok also disclosed ad income sharing for creators earlier this year. It is currently only available to a few developers but has severe requirements, like possessing at least 100,000 subscribers. According to TikTok, it will give creators a 50% split of the money made from the commercials that appear on their TikToks.
In terms of compensation on YouTube, creators will receive 45% of the revenue from advertising, while YouTube will keep the remaining 75%. This is the opposite of how it works for “longform” YouTube videos. What is the purpose of the additional 10%? Amjad Hanif, Vice President of Creator Products at YouTube, adds that money will be use to purchase the music rights so that creators can use any music they like, unlike other platforms where this is not allow and frequently results in takedowns.